India’s Union Ministry of Tourism has launched a new campaign to promote travel in India. The Incredible India campaign will feature a sightseeing package produced with Microsoft, and branding on Air India Jets.

From The Hindu:

New Delhi, Sept. 28 (UNI): India on Tuesday launched a slew of new initiatives on the occasion of World Tourism Day to give further momentum to the booming “Incredible India” campaign which targets five million foreign tourist arrival next year.

Among the new projects of the Union Ministry of Tourism included co-branding of ‘Incredible India’ with national carrier Air India and software major Microsoft, a sightseeing package for underprivileged children from orphanages, exclusive website on rural destinations and tourism taxis with ‘Incredible India’ graphics.

From Tuesday onwards, Air India will have ‘Incredible India’ brand displayed at the tail of its selected aircrafts.

Indian tourism themes with music will be available at the Microsoft Window. Tourist taxis with ‘Incredible India’ graffiti will run on the roads of Metropolitan cities. These were formally launched on Tuesday in a function held at Purana Quila here.

On the occasion, ensemble of India Musical Instruments by ‘Saptakshara’ by Vinayakram and performance by other well-known artists were also held in the evening at Purana Quila.

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“I really enjoyed the idea. It is really a heart warming experience,” said a foreign tourist who came from Berlin.