In an attempt to make a splash in the high traffic New York to Boston travel corridor, JetBlue is now offering an introductory airfare of $25 for travel between these two cities. Rival Delta has been the dominant player previously between the two, with their Delta Shuttle, and JetBlue is trying to work its way into the marketplace. JetBLue recently announced their purchase of the 100 seat Embriar 100 seat aircraft, and are planning on using them on this route.

Reuters:

JetBlue will offer introductory fares of $25 each way on what will be up to 10 flights between the cities, with fares later settling at between $40 and $120 each way, undercutting the established shuttle.

JetBlue has ordered 99 of the Brazilian-made Embraer jets through 2016 in what some analysts have called a risky change from most discount airlines’ practice of flying a single aircraft type to minimize training and maintenance costs.

JetBlue is also still taking deliveries of its main, larger, aircraft type, the Airbus A320.