If trying to get noticed was the intention, easyCruises advertisement in the Miami Herald tweaking Carnival Corps. is going to work. easyCruise is a low cost cruise alternative looking to develop a budget cruise line for younger travelers.

easyCruise, created by the founder of the popular European discount airline easyJet, will run the ad for two months in The Miami Herald. It says: “If spending nights at sea in tacky ballrooms full of old folks is not your idea of a holiday then easyCruise.com is for you! Any similarity with Carnival ships is purely coincidental.”

Carnival spokeswoman Jennifer de la Cruz said Tuesday that the ad ”doesn’t warrant comment.” Miami-based Carnival Corp. operates 79 ships across 12 brands, including Carnival Cruise Lines, Princess Cruises and Costa Cruise Lines; easyCruise has just one.

The bright orange easyCruiseOne started sailing in the Caribbean last month after a successful European launch. The 170-passenger ship doesn’t try to repeat the slew of amenities like movie theaters, spas and casinos that Carnival features.

”We are trying to attract a younger audience,” easyCruise founder Stelios Haji-Ioannou said. He said the line would wait to gauge the response to the ad before deciding whether to expand the campaign. via Miami Herald