Time  To Brew The Coffee: the new slogan on JetBlue Airways as they add Dunkin Donuts Coffee to their flights at the end of this month.

The deal is the airline’s latest attempt to bring brand names on board its planes. JetBlue currently offers satellite television and radio with DirecTV and XM Radio and, for a $5 fee, FOX movies.
Financial terms of the agreement were not disclosed. Eric Brinker, JetBlue product development director, said the terms square with the airline’s low-cost model, however.
“We’re really able to justify having these partners in that, like we have leather seats and DirecTV, we make it part of the product,” he said. “We think when you put all that stuff together, (fliers are) going to come back to our airline.”via (AirportBusiness.com).