A New Luxury Hotel Group is on the horizon.

Starwood Capital Group today announced plans to launch a new international luxury brand called the Crillon through its Societe du Louvre affiliate. The company will develop European-style Crillon hotels and serviced residences in major destinations throughout the world.

The Crillon’s flagship is the Hotel de Crillon in Paris, located on Place de la Concorde and one of only six Palace hotels (six-star) in that city. Housed in a historic building commissioned in 1758 by Louis XV, the 147-room de Crillon is considered a true Paris institution and has been a favorite of luminaries, including heads of state and celebrities, since it opened as a hotel in 1909. Starwood Capital expects that the Crillon Paris will undergo continuing upgrades in the near future. via Hotel Online