The combination of a sporting facility, casino, and hotel resort in Las Vegas is an interesting concept that has some great potential for success. It also has the potential to be a 4 billion dollar bomb.

Why do I say that, well the biggest danger to sports is if the fans learn a game is fixed. Typically this happens when sporting events have wagering on them and pressure is applied to athletes to fix the score of the game.

That is why you can not place bets in Nevada on Nevada college sports. Yet now you are going to have a destination that will feature live events and betting under the same roof? I think the idea is interesting, but at the slightest whiff of scandal, the whole enterprise could come crashing down.

So this will be a huge bet placed in the home of the gamblers. It will be interesting.

The project is based on a hybrid “casino,” “destination,” and “sports” business model. For instance, the final name of the resort will be determined through a naming rights deal similar to those recently associated with stadium, arena and title sponsorships in sports. The resort will provide sports-minded consumers with unparalleled access to watch sports, play sports, test state-of-the-art sports equipment and enjoy the finest assembly of sports memorabilia, collectibles and trading cards. In addition, visitors can purchase the widest range of sports-related products in the world.
“Forty million people visit Las Vegas every year with live entertainment dollars to spend, but there are very few entertainment options between the hours of 9 a.m. and 7 p.m.,” said Matt Rose, President and CEO of Ultimate Sports Entertainment Inc. “We plan to meet that need and then provide 150,000 square feet of casino, food to satisfy every palate and budget and amazing nightlife that will keep our guests and visitors entertained 24 hours a day.”
Ultimate Sports Entertainment Inc. enjoys the support of the United States Olympic Committee, more than 25 National Governing Bodies and countless sports organizations who are interested in holding regional and national competitions at the resort once it is completed.

Ultimate Sports Entertainment Unveils $4 Billion Las Vegas Plan - RGT Online.