This is a very interesting article on how Cancun is using the devestation of Hurricane Wilma to rebuild itself from the low budget vacation town to a higher end resort community. This should be a great transition as Cancun is one of the prettiest places on the globe. Once the taint of drunken college students comes off of the city, the room rates and amenities will improve dramatically.

As Cancun recovers from the devastation of Hurricane Wilma - a Category 4 storm that roared ashore last October, causing an estimated $1 billion in damage - many hotel and resort owners are hoping to switch from booze cruises, deafening club music and wet T-shirt contests to a more mature environment for high-end tourists and families.
Le Blanc Spa Resort, which opened its doors in August, represents the more grown-up Cancun. Only blocks from the all-you-can-drink discos, the chic hotel is an oasis of serenity, featuring stepping stones across indoor waterways and glowing candles in onyx vases.
“All of the activities here are to promote rest and tranquility,” said hotel spokeswoman Alma Mondragon. “It’s not about partying.”
In addition to the soothing natural beverages and moist towels, each room comes with a menu of pillows to choose from, including lavender-scented, goose-feather, water-filled and hypoallergenic.
For the past few years, Cancun has attempted to tone down its wild party image and attract more families and business travelers - just as Fort Lauderdale, Fla., years ago broadened its tourist base beyond students.
A “civility pact” signed by Cancun travel agents, hotel operators and bar owners in 2002 prevents drunken patrons from entering restaurants and clubs and restricts student-oriented contests and advertising that promote drinking. More recently, some hotels have limited the number of spring breakers who can pack into a room and have added security to guard against damage or unruliness.  via the Las Vegas SUN